Finding the best SEO
company in Kenya that delivers the marketing goals is more challenging than it
sounds. There are several factors you must consider before hiring one. Think of
the best practices on on-page, off-page, and technical SEO; then, you must use
a digital marketing company with the experience to rank on page one.
After all the merry with
launching a website, finding an effective SEO company in Kenya will prolong
that happiness. Otherwise, all the effort will end just by sharing with your
friends on social media platforms about your launching a business. That should
not be the case. Learn more about an SEO company, what it does, the benefits of
working with one, when to hire an SEO agency, and more.
An SEO company specializes
in search engine optimization
services to help a business get
more online visibility, get more qualified traffic sessions, and rank on page
one on search engines such as Google, Bing, Safari, Baidu, Yahoo, and
DuckDuckGo. Identifying a professional SEO services provider to collaborate with
can significantly boost your company site visits, leads, and sales. You can
earn more revenue and eventually expand to the business of your dreams.
SEO company in Kenya
increases your search visibility and the number of organic sessions, which is
evident from Google Analytics. The marketing agency should advise on simple
things to connect the search engine via different verification methods. It is one
of the first steps other than listening to your marketing goals and objectives.
Excellent SEO agencies
provide comprehensive SEO audits, competitor analysis, content strategy,
content development with keyword research, backlink building, and technical
optimization. Best SEO agencies curate an SEO strategy to meet your marketing
needs. While working in line with the objectives, an SEO company must go beyond
and ensure that organic visits go beyond leads and repeat business.
While it is essential to work
with an excellent digital marketing company that understands SEO, working with
one that does AB tests and keeps on improving gives you maximum ROI. SEO is not
a fixed journey but one agile step that adjusts to keep scaling and monitoring
the constant search engine updates. Doing so guarantees future growth and,
therefore, sustainability.
Even though the benefits of
hiring an SEO agency for both enterprise clients and small business is almost
the same, there are some differences. All of them are poised to grow the
revenue of the company. Enterprise clients benefit from fewer costs, and small
businesses can leverage the expertise and save time, money, and much more.
SEO companies have unique
approaches to delivering marketing goals. Good SEO companies fulfill the
desires of every business owner. They grow your business revenue to grow. All
this is not possible when calls, purchases, or store visits to purchase products
are happening.
In the same way, you hire a
human resource manager to streamline the hiring process, handling payments and
benefits; working with an SEO company in Kenya helps you to rank on page one of
the search engines and get more visibility. It means you dominate the search
engine results page (SERPS). The effect goes beyond clicks and impressions, as
customers can associate their needs with your brand.
For instance, you are a bank
in Kenya with the best interest rates and guarantee top security of customer
funds. It means you are the leading financial institution and major in
educating customers on finance, banking products, and loan repayment periods.
It means you want to capture the top tier, SMEs, and B2C clients through
Google, an effective customer acquisition channel.
Hiring an expert to handle
your SEO campaign is expensive as their base salary is about $120,000 a year.
Besides, remember that it is a one-man show, so managing all the multi-facets
of SEO could be challenging. Now, getting a trusted SEO company can be the only
solution. 6 to 12 months down the line, you appear on Google and Bing page one
on the local business pack and the SERPS for keywords such as car financing and
logbook loans. You start getting leads and begin your journey of getting busier
from search.
Getting a qualified SEO firm
can help you reduce ad spending. Also, the leads from organic search are more
intentional about the product than seeing it on Facebook Ads after scrolling.
It means they are high quality. Now you can reduce the blasting of customers
via SMS, as you have a growing customer base who buy into your line of
products.
As opposed to other marketing
channels, which entail casting your net wide and expecting the few to get back-
with SEO, the clients search for your product and get your business. If you can
prove your expertise and build trust with customers continuously, they will
become loyal customers. It is that easy, but you need to get an SEO expert in
Kenya.
At TopOnlineConsultants, we
have elaborate analytics systems and software understanding to show traffic
projections and performance. You can see the number of calls going to the
business, the products you should focus on marketing, and the potential of your
business in the future. In our years of business, leads tracking search has
been the number one channel of customers that pay.
Collaborating with an SEO
company for the first time leaves you with many questions. Some of them include
where to start so that you can attain all your goals. Read on to find out what
the TopOnlineConsultants process looks like.
The kick-off meeting with
your SEO firm in Kenya is to familiarize yourself with the goals. With the SEO
strategists on board, you can work with TopOnlineConsultants on strategy and
several goals in the coming 4 quarters. Here you put steps to follow to reach
targeted sessions.
Moreover, you need to share
product information. You should provide data about the best-selling product,
which brings in profits and the targets from the finance departments. Let's say
you are an authorized reseller of Apple products, you need to move to the
premium authorized reseller, and you need to sell Kshs.80,000,000 a month. Then
you need to clarify if its iPhone is the bestselling and MacBook has the best
margins.
From there, we need to
measure the number of targeted sessions we need. Benchmarking the current
performance and devices, we can measure the resources necessary to push the
site on all six products. The critical thing is understanding the present
performance and assessing the effort required to win the top positions on
SERPs.
This part is another crucial
thing to working with an SEO company. The SEO audit is a SWOT analysis for
winning SERPs. You get a report of missing on-page, off-page, and technical
aspects. Also, it comes with a roadmap of things to implement.
In most cases, you get most
of the technical jargon. Therefore, asking questions or clarifications as much
as possible is recommended. TopOnlineConsultants assigns an account manager
with whom you can explain every pain point.
You can give the three
competitors you have an edge against you. Or seed keywords you feel clients
search for when they want your product. You will also get a detailed report of
the competitors' performance and weaknesses. All the work comes in the final
stage of laying the foundation.
The documentation organizes
the website from one topic to another in the form of a cluster and ensures you
appear in the search results. It contains the content process for the coming 12
months. From knowing the target audience, we balance the informational,
transactional, and navigational keywords in the proper proportions.
After presenting all content
networks, then we can have a meeting. It helps us start content development.
Here we can give a snippet of the content production process from the keyword
research to the final stage, which is editing and approval.
This process is based on the
package you have chosen. Depending on your selected packages, you can meet the
manager weekly or monthly. You can ask about the process and its impact on your
campaign.
Feedback loops are given
here. You need to provide feedback on traction in terms of calls and changes in
business customer flow. Remember, the goal is to maximize your performance.
The SEO company you have
selected can help you monitor the results. We have custom tools to measure
customer flow and optimize your website to get more business. The backlinks you
choose should be from domains that matter. We can also check this.
Regardless of your big
digital marketing goals, you must understand when to hire an SEO agency.
Working with the best SEO agency gives you leverage at the right time. Read on
more about the benefits of partnering with an SEO company.
Hire an SEO company when you
do not have the following: -
When you hire an SEO agency,
you can save a lot. Building a team or hiring internships will not help you
overcome the problem of getting poor results. Instead, make this a priority to
contact a team that can deliver exceptional results.
Yes, it is. SEO is worthy
when you collaborate with the right SEO partner who can deliver incredible
results. According to Ahrefs, 4 out of
5 customers use local search engines for local information. Out of the 100%,
76% use their mobile devices to find a business within the locality. Out of
those, 28% typically convert (purchase a product).
Also, recent research
by Bright Edge reveals that B2B product users begin with generic
searches (search without the brand name). And that Google clarifies that 53% of online shoppers research a
product on search before they buy. If you are a local business, consider SEO.
Get clients to walk into your business.
Search engine optimization
packages in Kenya are from Kshs. 100,000 (1000usd) per month to Kshs. 500,000
($5000) per month. Getting the right SEO company, such as TopOnlineConsultants,
will make you understand how the cost overrides the rewards.
Finding the top SEO company
is challenging when you need to become more familiar with it. Following the
steps will give you an idea about the best SEO company, even with little SEO
knowledge.
TopOnlineConsultants is the
best SEO agency in Kenya, with more reviews. Besides, our case studies are well
elaborated on the strategies we adopt. We stay ahead of news and trends, so we
cannot be caught up in search engine updates.
The different types of SEO
are: -
Search engine optimization
(SEO) entails helping clients get your site on search engines. Small businesses
can get additional organic traffic sessions, which could translate to sales. By
doing so, they grow.
SEO company in Kenya must help you accomplish all your digital marketing goals. Ensure you work with the right SEO agency. There are many marketing agencies in Kenya; choose the one who understands your goals and can offer a layout of how to help get you to the top of SERPs. You can contact our digital marketing agency for help.